Martin Bell

Employment History

• 02.09 - Present
• E Commerce Manager
• Birkenstock USA

Directed and managed day to day operations of BirkenstockUSA.com; drove online sales growth and expanded brand awareness through email, natural and paid search, affiliate programs, co-branded partnerships, and social marketing. Managed internal and external teams to launch and develop betterwalking.com.

• 01.05 - 02.09
• Online Marketing Manager
• Wild Planet Entertainment

Responsible for all aspects of Wild Planet’s Internet strategy; managed internal and external design and development teams to extend brands online through the creation of standards-based, user-focused web sites and email campaigns; directed e-commerce partner in the creation of an online store, managed ppc campaigns to high levels of ROI, created and managed successful email marketing campaigns, taking store revenues from zero to over $1 million in three years; directed national promotional contest (Kid Inventor Challenge) growing number of entries by 50%.

• 05.03 - 01.05
• Marketing Analyst
• Wild Planet Toys

Provided strategic market analysis and reported industry trends to business managers, sales and management teams; supported Research Manager with quantitative analysis; managed Consumer Service Associate; developed web strategy and managed outsourcing of web site design and development; introduced SEO practices, increasing site traffic by 200%.

• 03.01 - 05.03
• Associate Marketing Manager
• Wild Planet Toys

Managed consumer services, implementing a web-integrated crm system, reducing customer wait time from many days to less than 24 hours; directed product line development of several brands from ideation through production; created trade promotional materials; managed PR relationships.

• 08.00 - 02.01
• Editorial Assistant / Contributor
• T3 Magazine - Future Publishing

Reported daily news stories for t3online.com; answered reader’s consumer technology questions; supervised photo shoots; managed review product flow through magazine, maintaining beneficial relationships with manufacturers, freelancers and staff.