To concentrate my wide-ranging technical and creative skills in a challenging SEO / SEM position.
Responsible for all aspects of Wild Planet’s Internet strategy, extending brands online through designing and developing standards-based, user-focused web sites; directed e-commerce partner in the creation of an online store, managed ppc campaigns to high levels of ROI, created and managed successful email marketing campaigns, taking store revenues from zero to over $1 million in three years; directed national promotional contest (Kid Inventor Challenge) growing number of entries by 50%.
Provided strategic market analysis and reported industry trends to business managers, sales and management teams; supported Research Manager with quantitative analysis; managed Consumer Service Associate; developed web strategy and managed outsourcing of web site design and development; introduced SEO practices, increasing site traffic by 200%.
Managed consumer services, replaced a paper-based system with a web-integrated one, reducing customer wait time by days; added brand management responsibilities, directing product line development from ideation through production; created trade promotional materials; took on addition PR responsibilities.
Reported daily news stories for t3online.com; answered reader’s consumer technology questions; supervised photo shoots; managed review product flow through magazine, maintaining beneficial relationships with manufacturers, freelancers and staff.
Rotary Foundation Ambassadorial Scholar 1998-1999
martin@backhandmedia.com